The Texas Thoroughbred Association has everything to be proud of for its outstanding sale of juveniles that concluded earlier this week. The sale showed a 91% increase in gross receipts, and attendance by bidders that surpassed all expectations, with buyers like James McIngvale (owner of Champion Male Sprinter, Runhappy), as well as, Bryan Anderson, a Canadian agent representing buyer Peter Redekop. Anderson made the long trek to Texas from Vancouver, BC, Canada. Prominent California trainer Doug O’Neill was also among the sale’s bidders but was subsequently outbid on a horse of interest.
Sale Director Tim Boyce, who also ran the sale when it was previously run by Fasig-Tipton, gave partial credit of the sale’s success to Thoroughbred Catalog. “Your service has really transformed the marketplace,” Boyce told me over the phone. He was able to show video, photos uploaded by TTA Sales provided by the consignors, as well as photos posted on social media by photographers who covered the under-tack show and sale. All of these assets were included in each horse’s sale profile, with the breeze time, for the buyer to inspect in an interactive manner. Boyce stated that he was able to talk to O’Neill over the phone during bidding while the California horseman inspected the horse’s online profile. He also noted that one of the photos posted to the catalog got the attention of the Canadian agent Bryan Anderson, who flew down to Texas to attend the sale in-person. The interest of both bidders stemmed from the availability of the photos prior to the sale.
The results of the Texas Thoroughbred Association’s Sale of Two Year Olds in Training can be found at http://www.ttasales.com/2-year-old-sale/.
Thoroughbred Catalog receives traffic from nearly every major racing jurisdiction, both domestically and Internationally, from potential buyers who are willing to buy a plane ticket to your sale if a photo of a good-looking horse catches their attention. The integration and careful curation of photos, videos, and embedded social media provide the buyer with the most complete profile possible for each horse. At less than $10 per horse, why not sponsor your sale on Thoroughbred Catalog? You can post your full sale, with photos, videos, and social media, to your existing WordPress site without having to increase your storage quota for your web hosting. Your sale is also posted to this website and can attract buyers that might not be on your distribution list!
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